Founded by Olivia Kennaway, Asha : Eleven is a brand which calls Cape Town home. Olivia is Kenyan by birth and finds great inspiration working hands on with fellow African suppliers and artisans. Her trips back home to Kenya consist of connecting with local craftsmen and creating ways in which to incorporate their traditional skillsets into Asha : Eleven designs. This entire process inspires her to no end and is a core factor of the brands nature.
With ethics + sustainability as a driving force behind what we do, we believe that the future of the fashion industry is one where sustainability is the norm, where we will no longer need to talk about it, educate, drive for change - it simply is.
Our design ethos is simple; inspired and beautiful things to make you feel inspired and beautiful. We believe in timeless trans seasonal fashion which is made to last. We believe that less is more and with a few simple basics partnered with amazing contrast statement pieces you can transform and recreate versatile outfits whilst reducing over-consumption and wastefulness.