Founded in 2013 and based in Hong Kong, Maisha Concept is an African inspired fashion and lifestyle brand aimed at the globally conscious consumer. The label is the brainchild of designer and entrepreneur Rakhee Shah. Maisha means “giving life” in Swahili, and through Maisha’s contemporary designs, Rakhee aims to resurrect the culture, heritage and skill of local artisans and textile manufacturers across Africa.
Maisha is best known for its rich, vibrant fabrics which have been physically sourced from various corners of Africa. Rakhee works with small, independent artisans in a bid to support the traditions of local communities and preserve ancestral knowledge. Each piece from the collection is one-of a-kind, with its own story and symbolism, created with care, devotion and an eye for detail.